At the Avista Resort in North Myrtle Beach, SC ("Hotel"), the privacy and confidentiality of user information is important. We are committed to maintaining the privacy and security of your user information. We may update this policy from time to time, so please check here frequently. Hotel will not disclose identifiable user information to any third party without consent.
What information is collected about you? How do we use it?
We take the utmost care to ensure that the personal information we obtain from you is not used in a way that you may be unaware of or not agreeable to. You may wish to submit an information request about our Hotel, participate in one of our promotions or subscribe to our e-mail or postal mail lists. In response, we may ask for information such as your name, email and/or postal address. In the event you opt to provide us with this information, we will only use it for the purpose specified by you at the bottom of the information gathering form.
Information collected on the Site may be used to:
- Register you as a Hotel member
- Plan and purchase hotel accommodations
- Enter your email in our promotions or sweepstakes
- Send marketing communications or surveys to you
- Respond to your questions or suggestions
- Improve the quality of your visit to our site
All forms will provide an opt-out button to allow you to choose not to participate in Hotel lists and future online marketing. In deciding whether or not to join such lists, please note that they are only used for Hotel purposes or in joint promotions with a Hotel partner. We do not sell, rent or share any of your personal information with any other party including any third-party joint promoters, nor use it for unapproved commercial purposes. You may request to be removed from our lists at any time. All emails distributed to our lists will contain easy, online access to unsubscribe.
Right of Access to your Personal Data
Customers have the right to access, rectify or request erasure or restriction of processing of any information we have collected, at any time. To help us keep personal data updated, we advise users to inform us of any changes or discrepancies. To view and/or edit personal data, or receive information on how long Avista Resort intends to retain personal data or other questions related to access of personal data, or if you would like to request that we provide you with information about whether we hold, or process on behalf of a third party, any of your personal information, please contact email@example.com.
Permission for Use
If you decide to make an online reservation at the Site, you will be linked to reservation interface and third party booking engine ("Booking Engine Vendor") provided by Reswave, a leading online reservation systems vendor. While it appears to be part of our site, the reservation functionality is in fact provided by third party Booking Engine Vendor and is governed by their privacy practices. We understand that security remains the primary concern of online consumers and have chosen the Booking Engine Vendor carefully. The Booking Engine Vendor has implemented comprehensive security programs and have a VeriSign Secure Server ID and all information sent to the site, if in an SSL session, is encrypted, protecting against disclosure to third parties.
Protecting your information
We would like our Site visitors to feel confident about using the Site to plan and purchase their accommodations, so Hotel is committed to protecting the information we collect. Hotel has implemented a security program to keep information that is stored in our systems protected from unauthorized access.
Our Site is hosted in a secure environment. The Site servers/systems are configured with data encryption, or scrambling, technologies, and industry-standard firewalls. When you enter personal information during the reservation process, or during a customer email sign-up, your data is protected by Secure Socket Layer (SSL) technology to ensure safe transmission.
Withdrawing Consent to Use
Use of Aggregated Data
Hotel is interested in improving the Site and may develop and offer new features and services. We monitor aggregated data regarding use of the Site for marketing purposes and to study, improve and promote use of the Site. In connection with such purposes, Hotel may share aggregated data with third parties collectively and in an anonymous way. Disclosure of aggregated data does not reveal personal information about individual Site users in any way that identifies who they are or how to contact them.
Hotel has two exceptions to these limits on use of personal information:
- Hotel may monitor and, when we believe in good faith that disclosure is required, disclose information to protect the security, property, assets and/or rights of Hotel from unauthorized use, or misuse, of the Site or anything found at the Site.
- Hotel may disclose information when required by law; however, only to the extent necessary and in a manner that seeks to maintain the privacy of the individual.
To enable features at the Site, Hotel may assign one or more "cookies" to your Internet browser. Cookies, among other things, speed navigation through our Site, keep track of information so that you do not have to re-enter it each time you visit our Site, and may provide you with customized content. A cookie is an Internet mechanism composed of a small text file containing a unique identification number that permits a web server to send small pieces of information or text by means of your browser and place them on your computer's hard drive for storage. This text lets the web server know if you have previously visited the web page. Cookies by themselves cannot be used to find out the identity of any user.
Children's Privacy & Parental Consent
Links Provided To Other Sites
Hotel may provide links to a number of other web sites that we believe might offer you useful information and services. However, those sites may not follow the same privacy policies as Hotel. Therefore, we are not responsible for the privacy policies or the actions of any third parties, including without limitation, any web site owners whose sites may be reached through this Site, nor can we control the activities of those web sites. We urge you to contact the relevant parties controlling these sites or accessing their on-line policies for the relevant information about their data collection practices before submitting any personal information or other sensitive data.
Policy Modifications & Contacting Hotel
Hotel Contact Information: Avista Resort 300 North Ocean Boulevard North Myrtle Beach, SC 29582 Phone: 800-968-8986 Phone: UK and Germany: 00800
Interest-Based Online Advertising and Google Analytics
You may opt out of the automated collection of information by third-party ad networks for the purpose of delivering advertisements tailored to your interests, by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising at https://www.aboutads.info/choices/ and edit or opt-out your Google Display Network ads’ preferences at https://www.google.com/ads/preferences/. You can also use Google Analytics Opt-out Browser Add-on https://tools.google.com/dlpage/gaoptout/. Because those opt-out and preference control pages are specific to the individual browser used to visit it, and because that page is not operated by us, we are unable to perform the opt-outs on your behalf.