Events
Discover the best things to do during your stay at Avista Resort. Our events calendar features a mix of exciting local events in North Myrtle Beach, and fun onsite activities for guests of all ages. From beachfront festivals, live music, and holiday celebrations to family-friendly gatherings and seasonal dinners hosted right here at the resort, there's always something happening. Check back often to see what's coming up and make the most of your North Myrtle Beach vacation!
DJ Jay at the Avista Pool - 12-4PM
- Location: Avista Resort Outdoor Pool
Whether you're lounging by the pool or relaxing around the winding lazy river, our DJ sets are here to infuse your day with rhythm and fun.
*Weather permitting
Carolina Country Music Festival
- Location: 812 N Ocean Blvd, Myrtle Beach, SC 29577
The Carolina Country Music Fest (CCMF) is a four-day outdoor country music festival held each June in Myrtle Beach, South Carolina. The event takes place along the oceanfront and features performances from many of the biggest names in country music, along with emerging artists, food vendors, and fan experiences. Since launching in 2015, CCMF has become one of the largest country music festivals on the East Coast and draws tens of thousands of fans to Myrtle Beach each year. 2026 Headliners: Riley Green, Post Malone, Luke Bryan and Blake Shelton
Music on Main
- Location: Horseshoe at Main Street, North Myrtle Beach
Music on Main is every Thursday (June-Sept) from 6:30 - 8:30 pm.
Get ready to dance into summer as the City of North Myrtle Beach proudly presents the return of the Music on Main concert series, bringing live music every Thursday evening from June through September.
With each week showcasing a different band, locals and visitors alike are invited to bring their beach chairs and enjoy the rhythms under the open sky. Don’t miss this beloved summer tradition that brings the community together through the power of live music.
Held at the iconic Horseshoe on Main Street, this free, family-friendly event will feature a rotating lineup of talented bands playing a mix of beach music, R&B, rock, and country—guaranteed to get toes tapping and hands clapping.
