Events
Discover the best things to do during your stay at Avista Resort. Our events calendar features a mix of exciting local events in North Myrtle Beach, and fun onsite activities for guests of all ages. From beachfront festivals, live music, and holiday celebrations to family-friendly gatherings and seasonal dinners hosted right here at the resort, there's always something happening. Check back often to see what's coming up and make the most of your North Myrtle Beach vacation!
Carolina Country Music Festival
- Location: 812 N Ocean Blvd, Myrtle Beach, SC 29577
The Carolina Country Music Fest (CCMF) is a four-day outdoor country music festival held each June in Myrtle Beach, South Carolina. The event takes place along the oceanfront and features performances from many of the biggest names in country music, along with emerging artists, food vendors, and fan experiences. Since launching in 2015, CCMF has become one of the largest country music festivals on the East Coast and draws tens of thousands of fans to Myrtle Beach each year. 2026 Headliners: Riley Green, Post Malone, Luke Bryan and Blake Shelton
Live Music at the Outdoor Pool
- Location: Avista Resort Outdoor Pool
- Starts: 4:00 PM
- Ends: 7:00 PM
Now featuring live music by the pool! Kick back and unwind with Victoria on Fridays, bringing the perfect blend of acoustic tunes for easygoing summer vibes.
Music by Victoria
Fridays from 4-7PM
*Performing seasonally from April 10 - August 28, 2026.
